Media Monitoring
Legacy monitoring leaves you reading the coverage. Excerna reads it for you, weighs it against your context, and arrives as the morning briefing.
Onboarding Design Partners · July 2026
The Intelligence Engine for Public Relations
The AI-native operating system for public relations. From the first signal to the final statement, composed in one place and in your voice.
Live · Signal
AFRWestbrook · governance opinion column filed+0.32 reach
ACCCFiling register update · 04:18 AEST
ReutersLlewellyn picks up cooperation framing on background+0.18
Bloomberg APACTanaka draft v2 · regulatory risk angle
The TimesHalloran · Anglo-Australian regulator desk+0.07
InternalPosition statement · drafted, awaiting GC
SMHOp-ed cycle · cooperation framing uncontested−0.12 share
AFRWestbrook · governance opinion column filed+0.32 reach
ACCCFiling register update · 04:18 AEST
ReutersLlewellyn picks up cooperation framing on background+0.18
Bloomberg APACTanaka draft v2 · regulatory risk angle
The TimesHalloran · Anglo-Australian regulator desk+0.07
InternalPosition statement · drafted, awaiting GC
SMHOp-ed cycle · cooperation framing uncontested−0.12 share
§ 01 · Position
Reputation is the asset that funds every other. Capital, talent and market access sit downstream of it. Excerna treats it that way. A system of record for the function that defends and grows it.
§ 02 · The platform
One agent, four modules. The work of the function, end to end.
Journalist Outreach
Contact databases give you names and emails. Excerna gives you the journalist, the beat, the angles they respond to, and a pitch ready to send.
Competitor Intelligence
Most tools alert once the story has broken. Excerna surfaces the narrative weeks earlier, so you arrive at the conversation already in possession of it.
Content Production
Generic AI invents what it cannot find. Excerna composes only from verified sources and your institutional file to generate defensible outputs.
Briefings/Friday 02 May
Briefings/Fri 02 May/Priority 1 of 3
Regulator inquiry tracking to formal proceedings within 14 days.
Situation
Overnight ACCC filings reference the November 2024 enforcement framework. Three competitor responses appeared on background between 22:00 and 04:00. Posture has shifted from defensive to cooperative.
Recommended action · 24hLodge a position statement before 17:00 Friday. Submission package drafted against the institutional file.
Engage/Journalist Universe
Journalists · 12
Outlets
Pitches in flight · 4
Attribution
M. Westbrook
The Australian Financial Review
Corporate governance · regulatory enforcement
0.88
Engaged · 2d
P. Llewellyn
Reuters · Sydney
Competition · ACCC matters
0.74
Warm · 6d
A. Tanaka
Bloomberg · APAC
Markets · regulatory risk
0.66
Drafted
J. Halloran
The Times · London
Anglo-Australian regulators
0.61
Drafted
Pitch · Composed for M. Westbrookv3 · 02:18
"Three details from the ACCC filing track a recurring pattern in Westbrook's prior governance reporting. The November 2024 enforcement note, and the September 2023 framework piece."
Radar/Trajectory
Radar · 14-day trajectory
Australian financial services · 11 themes
Trajectory · risingACCC framework · enforcement+34% · 14d
Trajectory · steadyGovernance opinion · op-ed+8% · 14d
Opportunity · openCooperation framing · uncontested−12% · share
Forum/Vermilion & Co
Crisis assessment · Draft
ACCC inquiry · 24-hour position statement
Briefing · Approved
Friday morning briefing
Pitch package · Sent
Westbrook · governance angle
Regulator submission · Review
Position statement v2
§ 03 · Outcomes
Time returned to the work that only judgement can do.
01
The public relations week, recovered.
Monitoring, briefings, pitch research and reporting composed before the day begins. The senior week returns to judgement, relationships and strategy.
62%of the weekly hours restored
02
Output you can put your name to.
Every claim cites a verified source. Every reasoning step captured for the boardroom, the regulator and the published response.
100%of claims source-attached
03
Institutional knowledge that compounds.
Brand voice, crisis protocols, journalist relationships and coverage history encoded into the workspace that deepens with every interaction.
5yof institutional file, on call
04
Your outreach, covered from end to end.
Every pitch, journalist and angle tied back to the coverage it produced. Outreach that gets demonstrably sharper with each campaign run.
1:1pitch and coverage, tied
§ 04 · Vision
Empowering the function the reputation rests on.
Public relations, communications, and brand are how an organisation becomes legible to the world. How it earns belief, holds attention, and remains itself the cycles of attention and forgetting. This is among the most consequential work in an organisation. Our vision is to give these professionals the tools to focus on what matters most. Shaping how the organisation is understood, advising its leaders, and building the relationships on which its reputation depends. By taking on the drafting, the intelligence, and the engagement, we return the practitioner to the work only they can do.
§ 05 · Security
Crisis-grade output requires crisis-grade infrastructure.
Independent assurance, encryption and data residency held to the standard the work demands.
RoadmapSOC 2 Type II
RoadmapISO/IEC 27001
RoadmapISO 27701
RoadmapGDPR · UK GDPR
Help us shape the future of public relations.
We are looking for a small number of communications, public-relations and brand leaders who want to work alongside us on the product— what it holds, how it reasons, where the standard should sit.